The way forward for printing shall be predominantly hybrid, with digital and traditional applied sciences coexisting harmoniously, making a win-win situation for the business. Sheena Parikh, joint managing director of TechNova, instructed Indian Printer and Writer throughout drupa 2024.
“At drupa, the overarching theme is digital. However I believe what’s attention-grabbing is that standard printing is right here to remain as a lot as digital. They’ll all co-exist and it’s going to be hybrid. You noticed Heidelberg asserting its alliance with Canon. After which you’ve got KBA with Durst. So, you’ve got the traditional print equipment producers having a digital mixture,” she stated.
“I really feel it isn’t the query of both/or. It’s digital and traditional. So, I believe it will likely be a contented co-existence the place it will likely be a win-win for each. And that’s one thing that TechNova has all the time maintained – improve offset and combine digital. That’s been our motto,” she added.
TechNova’s presence at drupa 2024
Though TechNova didn’t have a bodily stand at drupa, the corporate ensured a powerful presence by a big contingent that assisted clients in navigating the various applied sciences on show.
“Even with out a bodily stand, our complete staff was current, collaborating with our alliance companions similar to HP, Konica Minolta, Esko, and Amsky. Being at drupa is crucial for us and a convention we uphold,” Parikh defined.
The staff’s main focus was on offering customized help to clients, making certain they may discover and perceive the assorted technological developments showcased by TechNova’s companions.
“We ensured each Indian buyer obtained TechNova’s heat hospitality, addressing their wants and guiding them by the technological panorama to seek out the very best options for his or her companies,” Parikh stated. “Our focus is on what advantages our clients, not simply selling TechNova’s merchandise.”
Optimism for the Indian print market
Parikh is optimistic about the way forward for print in India, asserting that the business stays promising and that print will proceed to be an important element of the communication panorama.
“Print is right here to remain, with totally different segments rising at diversified charges. Packaging is increasing, and publishing is doing nicely. We’re enthusiastic concerning the progress prospects. Those that can steadiness standard and digital printing will achieve a aggressive edge. There’s a substantial enterprise in standard printing for lengthy runs and decrease prices, and a rising want for digital options,” Parikh concluded.
