At drupa 2024, Canon is showcasing the probabilities of elevated printing by means of the World Unseen exhibition, demonstrating its emotional influence and the way imaging experiences and print can enrich lives and companies.
Throughout its stand (in Corridor 8a), guests can discover the tactile advantages of elevated print as a part of quite a lot of company social duty initiatives, in addition to real-world examples of retail environments.
Inside ‘The Core’, a devoted immersive, multisensory area on the centre of the stand, Canon is demonstrating how print has the ability to interact by means of emotion and to drive enterprise transformation by means of collaboration. A central characteristic in The Core is an adaptation of the latest ‘World Unseen’ marketing campaign created for these with sight loss at Somerset Home in London in April, in partnership with the Royal Nationwide Institute of Blind Folks (RNIB).
Applied sciences behind the printers
Proven in a approach that may solely be skilled on this format for the eleven days of drupa, it showcases how imagery might be skilled by means of contact, to inform tales, talk and to evoke emotion. The applied sciences behind the elevated prints – the Arizona 2300 FLXflow and PRISMAelevate XL – are additionally on Canon’s stand, together with additional examples of elevated printing, together with textured inside décor and retail purposes created for a Norwegian florist, Fiori, and for the German furnishings retail chain, POCO.
In April 2024, in partnership with the RNIB, Canon Europe invited blind, partially sighted and sighted folks to its World Unseen exhibition. Held at Somerset Home, the exhibition invited guests to expertise imagery by world-renowned photographers in an immersive and accessible approach. Every picture was accompanied by audio descriptions and experiential soundscapes, in addition to elevated prints of the images and braille descriptions, produced on the Arizona 2300 FLXflow utilizing PRISMAelevate XL software program.
Due to the elevated print, guests may really feel the completely different components of the scene, by means of shapes, highlighted areas and textures, permitting them to expertise images by means of contact and enabling them to visualise the pictures. For sighted guests, the exhibition additionally simulated a spread of visible impairments, giving them an understanding of how others expertise the world.
In addition to the World Unseen prints, guests to the Canon stand at drupa may see examples of elevated printing utilized in different environments. These embrace options, incorporating stained glass and wall murals, that had been created for Firori, a Norwegian florist, in addition to an in-store expertise of textured inside décor developed for and in partnership with the German furnishings retailer, POCO.
The Energy to Transfer
Beneath The Energy to Transfer, Canon can also be highlighting its deal with innovation, digital transformation and collaboration by means of its newest expertise and software program that allows enterprise transformation. Guests can witness the productiveness and effectivity of the Arizona 2300 FLXflow first-hand.
With its versatile substrate vary, from common show and signage supplies to difficult-to-handle supplies, resembling wooden, glass and metallic, the Arizona flatbed printers are capable of produce high-quality, artistic prints that meet the automation and effectivity wants of contemporary manufacturing.
Paired with PRISMAelevate XL software program, which allows the manufacturing of textures as much as 4mm excessive, the elevated prints are perfect for creating stand-out results in quite a lot of environments, resembling inside décor for industrial and home settings, in addition to for growing excessive worth retail purposes.
Mathew Faulkner, EMEA Advertising & Innovation Director, Large Format Printing Group, Canon Europe says: “We take immense pleasure in our complete printing portfolio and attempt to create distinctive and sensible purposes that open up numerous alternatives for PSPs. The World Unseen exhibition is only one instance of the probabilities achievable with Canon expertise.
Enterprise progress
“We sit up for welcoming guests at drupa, not solely to The Core, to permit them to expertise these highly effective photos for themselves, however to additionally capitalise on the alternatives for enterprise progress showcased within the completely different devoted zones throughout the stand.”
After drupa, imagery created for the World Unseen exhibition might be reproduced at completely different areas throughout EMEA to make the expertise accessible to a wider viewers and to encourage native print service suppliers to find the alternatives elevated printing affords.–TradeArabia Information Service
