Brother and Epson are increasing their activity in the market for business printers, arming respective channels with new products to present users.
Brother has officially launched a 40ppm laser range in A4 for the first-ever time. It is looking to provide partners with a product that will challenge the offerings of other competitors.
These devices were designed with managed printing services (MPS), in mind. Channel partners who take that approach are expected to add these printers to their menu.
“This launch marks an important milestone for Brother as we expand our print solutions offering to suit the needs of the modern office,” said Greig Millar, general manager of sales, services and solutions at Brother UK. “The new models extend our offering in colour laser to compete at the top end of the market.
“We know this is vital for MPS partners that are catering for businesses with the highest print volume requirements,” he added. “They can now specify Brother for all their customers’ printing needs, rather than choosing models from a mix of vendors.
Brother reports that interest in managed printing continues to grow, and IDC indicates that by 2024, 60% of organizations will be buying print through this model.
Brother will be introducing four devices to the A4 market. Millar stated that it would have a pitch that would attract users. “These workhorse A4 models also prove to be a strong and cost-effective alternative to the heavyweight A3 professional printers on the market, especially for customers in sectors like healthcare and legal services where A3 use is limited,” he said.
Sustainability is the key focus
Brother isn’t the only one who targets the 40ppm market. Epson released recently a line of products that emphasized sustainability.
The vendor has made significant investments in sustainability and expects that its new products will be a hit with customers and partners.
“The new WorkForce Enterprise AM-Series completes our business inkjet line-up from small work-group units to high-speed departmental machines – meaning that no matter the business function or print demand, we have a product to suit,” said Gareth Jay, business unit director of product marketing at Epson Europe.
“With a full range of support from Managed Print Services, Workflow and Remote Service solutions, these products enable a low-maintenance, high-quality, reliable, sustainable print system.”