Theia, a division of Cahaya Jakarta, one in every of Indonesia’s main label printing corporations that was based in 1991, was arrange in 2018 to focus solely on digital label printing at its facility in Cikarang, close to Jakarta.
‘The gross sales and advertising and marketing technique for digitally printed labels, due to this fact, is completely different from its mum or dad firm as a result of we cater to completely different necessities of shoppers. Therefore, the choice was taken to create a separate entity,’ says Danny Lim, gross sales and advertising and marketing director at Theia.
Begin of the digital journey
Something lower than 2,000 linear meters is taken into account a brief run at Theia. The group’s flexo enterprise often requires between 2,000 to 4,000 linear meters, relying on the complexity of the job, to start manufacturing.
Lim says there are alternatives for each flexo in addition to digital printing within the nation. ‘Huge model homeowners wish to adorn their labels with scorching foil stamping, matte varnish, matte and gloss lamination in order that they stand out on the shelf. Some corporations even like to use holograms as a safety characteristic to create an interesting impact. Totally different methods are being utilized in mixture on one label to make the product look good.
‘However, multinational corporations at the moment are asking us to create mosaic patterns and use promotional packaging utilizing QR codes that hyperlink to their web sites and different promotions they need clients to see. We’ve been approached by many manufacturers that wish to transfer towards extra interactive and sensible packaging. The market is large, younger and creating. It’s within the early phases of speedy development.’
Nonetheless, Lim agrees that digital printing is completed at a premium: ‘Within the printing trade, the upper the amount, the decrease the associated fee. Model homeowners now have the choice to spend one-tenth of the quantity on the inventory they want. Per label price could also be double when in comparison with gravure, however the quantity on the acquisition order is far decrease and corporations can print in keeping with market demand.
“Multinational corporations at the moment are asking us to create mosaic patterns and use promotional packaging utilizing QR codes that hyperlink to their web sites and different promotions they need clients to see”
This not solely saves them stock and warehousing prices but in addition wastage, leading to extra financial savings and higher planning. Digital label printing know-how permits manufacturers to manage their numbers, so if one variant is promoting higher than the others, the businesses can now print in keeping with gross sales made on the retail retailer.’
It’s clear that the market in Indonesia is shifting to shorter life cycles and run lengths.
‘It comes all the way down to the truth that numerous enterprise homeowners don’t need their money circulation to get caught on one thing like labels. With digital printing, the money doesn’t get caught since you are printing what you want at the moment,’ Lim provides.
Funding in inkjet
Cahaya Jakarta began with letterpress printing earlier than investing in flexographic printing in 2002 and the primary industrial digital printing press in Indonesia in 2009.
‘To have the ability to proceed this pattern and set up the very first L350UV SAI in Indonesia is one other thrilling milestone for the complete firm and our Theia division,’ Lim provides. ‘We had been watching inkjet know-how for a few years as we understood that the productiveness advantages had been substantial.’
Jet Applied sciences has a protracted historical past with Theia and Cahaya Jakarta, having put in an Omet X6 530-wide flexo press on the latter in 2016, which on the time was Indonesia’s widest and best label press. It got here as no shock when the corporate turned to Jet Applied sciences for its newest inkjet funding.
‘We’re excited to have partnered with Theia and the Cahaya Jakarta group to boost their digital printing manufacturing and supply them with a powerful benefit in what’s an ultra-competitive label printing market in Indonesia,’ says Yulianawati Yulianawati, gross sales supervisor of Jet Applied sciences Indonesia. ‘Theia’s devoted staff has ensured that they bring about the easiest of digital label printing to Indonesia, with HP Indigo presses beforehand put in and now the addition of a complementary L350UV inkjet press.
‘Set up and coaching on the L350UV has now been accomplished – we promised Theia that it might ship extraordinarily dependable and constant print – it’s pleasing to see that they’re reaching these objectives.’
Steady, correct and built-in
The Truepress Jet L350UV SAI made its worldwide debut at Labelexpo Europe 2019 in Brussels. Display developed its first label printer, the Truepress Jet L350UV inkjet system, in 2013. Since this preliminary launch, wide-ranging, steady enhancements have seen the Truepress Jet L350UV collection ship a complete of greater than 150 presses to this point. Adoption has additionally been accelerating in Europe, the place brief runs are significantly helpful for language localization, in addition to within the Americas and Asia.
In recent times, necessities for blended, short-run printing have additionally been rising in relation to merchandise for the high-price and luxurious segments. This has created a necessity for higher print high quality than ever earlier than. On the identical time, nonetheless, there have been rising calls to enhance set up prices and different facets of digital label presses.
In response to those trade traits, Display developed the Truepress Jet L350UV SAI.
The system permits considerably richer shade expression and is obtainable in a line-up of 4 fashions that may be chosen in keeping with the manufacturing surroundings. Its title SAI represents its design idea and refers to its extraordinarily ‘steady’ operation, extremely ‘correct’ shade copy and time-tested ‘built-in’ applied sciences. The phrase Sai additionally means each shade and excessive in Japanese and was chosen to replicate the corporate’s steady pursuit of peak shade expression.
Display has outfitted the Truepress Jet L350UV SAI with extra slots for mounting inkjet printheads. This implies, together with C, M, Y and Ok, it may be loaded with white, orange and blue inks for a complete of seven colours. The system additionally options proprietary shade administration applied sciences, offering a far wider vary of shade expression than was beforehand potential.
The L350UV SAI completely helps Theia to considerably improve turn-around speeds for digital printing jobs by automating the method. With its software-generated ‘lead in, lead out’ and ‘reverse-feed’ capabilities, the system additionally works to significantly decrease ink and materials waste, decreasing overhead prices and enhancing sustainability requirements inside operations.
“Our focus is service and high quality, and the L350UV permits us to enhance our service considerably whereas sustaining the very best high quality requirements. It’s a win-win for us”
The L350UV SAI is likely one of the most versatile and automatic label manufacturing techniques in its class. The machine gives seven vibrant colours at 60m/min, (50m/min when utilizing white) and is totally supported by native Jet Applied sciences and Display factory-trained engineers.
Most not too long ago, Display Graphic Options has been honored with the 2024 Expertise Award by the Japanese Society of Printing Science and Expertise (JSPST) for the 350UV collection. When evaluating the candidates for this yr’s awards, the judges praised the Truepress Label 350UV collection’ excellent contribution to the event of label printing applied sciences. They particularly cited its glorious productiveness, high quality and stability, in addition to its capability to make use of low migration inks with lowered odor for meals merchandise plus orange and blue inks.
In addition they famous its spectacular vary of options, together with variable printing capabilities designed for very small lot work, and Display’s steady growth of recent fashions.
That is the truth is the fifth time in six years that Display has acquired a JSPST award. Going ahead, it plans to additional speed up its growth of high-speed inkjet applied sciences.
With the L350UV SAI, Theia has a press that may ship excellent high quality print on a variety of supplies with productiveness that approaches flexo.
‘Our focus is service and high quality, and the L350UV permits us to enhance our service considerably whereas sustaining the very best high quality requirements. It’s a win-win for us,’ concludes Lim.
